Little Book of Gucci

Gucci, one of the oldest Italian fashion brands still in operation today, was founded in Florence in 1921. It was established by Guccio Gucci, who aimed to produce lavish luggage for Italy’s rich and fashionable elite. The brand is identified by its signature print of dark brown diamonds on a tan background, interlocking G logo, and red and green stripe, and has become synonymous with Italian luxury. Despite fashion trends, Gucci’s iconic items, such as the belt, bag, and loafer, have remained crucial to the brand’s identity. Under Tom Ford, Gucci embodied the bold and playful aesthetic of the 1990s, while Alessandro Michele’s leadership has combined romance and toughness. The Little Book of Gucci recounts the story of this thriving and historic fashion house, including the daring looks that have secured its place in fashion history.