Over the past 150 years, monogrammed Louis Vuitton bags have been seen on the arms of royalty and celebrities alike. This most opulent of brands has thrived in every era, from the adolescent Louis, who was looking for his fortune in Paris, through two world wars, the Great Depression, the Jazz Age, and the Swinging Sixties.
This is the story of Louis Vuitton’s transformation from a luggage company to a high-fashion label, tracing its global expansion in the 1980s, the establishment of the powerful fashion conglomerate LVMH, and Marc Jacobs’ appointment in 1997. Fantastic images and enticing text also depict Louis Vuitton’s ongoing evolution under Nicolas Ghesquière and Virgil Abloh’s creative direction.
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